Legal

Privacy Policy

Effective Date: February 15, 2026

1. Introduction

MASI, LLC (“Company,” “we,” “us,” or “our”) operates the Nova OS platform, including the website nvos.ai, the application at app.nvos.ai, and all related services (collectively, the “Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our Service, including via SMS, MMS, voice calls, and web-based interfaces.

By using the Service, you consent to the data practices described in this Privacy Policy. If you do not agree, please discontinue use of the Service immediately.

2. Information We Collect

2.1 Information You Provide Directly

  • Contact Information: Name, email address, phone number, and mailing address.
  • Account Information: Login credentials, school affiliation, role, and account preferences.
  • Inquiry Data: Information submitted through inquiry forms, including student grade level, program interests, and family details.
  • Communication Content: The content of SMS messages, voice calls, chat conversations, and emails exchanged through the Service.
  • Financial Aid Information: If voluntarily provided, information related to financial aid interest or eligibility.

2.2 Information Collected Automatically

  • Device and Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, access times, and clickstream data.
  • Call and Message Metadata: Phone numbers, call duration, timestamps, message delivery status, and carrier information.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your interactions with the Service.
  • Analytics Data: Aggregated and anonymized usage statistics to improve the Service.

2.3 Information from Third Parties

  • School-Provided Data: Schools using our platform may provide us with family contact information, enrollment data, and institutional details.
  • Service Providers: We may receive information from our telecommunications, hosting, and analytics service providers as necessary to deliver the Service.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, maintain, and improve the Service.
  • To facilitate communications between schools and families, including via SMS, voice, and chat.
  • To process and respond to inquiries, schedule tours, and manage admissions pipelines.
  • To generate AI-assisted responses and recommendations for school administrators.
  • To send transactional messages, service updates, and administrative notices.
  • To analyze usage trends and improve platform performance and user experience.
  • To detect, prevent, and address fraud, abuse, and security issues.
  • To comply with legal obligations and enforce our Terms and Conditions.
  • To train and improve our automated systems using aggregated and de-identified data.

4. SMS/Messaging-Specific Disclosures

  • When you text a Nova OS-powered school phone number, you consent to receive SMS and MMS messages related to your inquiry.
  • Message frequency varies based on your interactions and the school’s communication preferences.
  • Message and data rates may apply depending on your carrier and plan.
  • Text STOP to any Nova OS number to opt out of further messages. You will receive a one-time confirmation of your opt-out.
  • Text HELP to any Nova OS number for assistance or contact us at support@nvos.ai.
  • We do not sell, rent, or share your phone number or SMS opt-in data with third parties for their marketing purposes.
  • Carriers are not liable for delayed or undelivered messages.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

  • With Schools: Information you provide through inquiries is shared with the relevant school(s) you are contacting. Schools are independent data controllers with respect to the data they receive.
  • Service Providers: We share data with third-party vendors who assist us in providing the Service, including telecommunications providers, cloud hosting services, database providers, and AI processing services. These providers are contractually obligated to protect your data and use it only as directed by us.
  • Legal Compliance: We may disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of MASI, LLC, our users, or the public.
  • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your personal information.
  • With Your Consent: We may share your information for other purposes with your explicit consent.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

  • Communication Records: SMS, call, and chat transcripts are retained for up to three (3) years from the date of the communication, or as required by applicable law or regulation.
  • Account Data: Account information is retained for the duration of the account’s active status and for up to two (2) years following account closure.
  • Inquiry Data: Inquiry records are retained for the duration of the school’s subscription and for a reasonable period thereafter.
  • Aggregated Data: De-identified and aggregated data may be retained indefinitely for analytics and service improvement purposes.

Schools may request deletion of their data in accordance with their service agreement with us.

7. Data Security

We implement industry-standard administrative, technical, and physical security measures to protect your personal information, including:

  • Encryption of data in transit (TLS) and at rest.
  • Access controls and authentication mechanisms.
  • Regular security assessments and monitoring.
  • Employee training on data protection practices.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Children’s Privacy (COPPA Compliance)

Nova OS is a business-to-business platform designed for use by school administrators and adult family members. Our Service is not directed at children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

All interactions through our platform occur between school staff and adult family members (parents, guardians, or other authorized contacts). While inquiry data may reference a child (e.g., a student’s name, grade level, or age for admissions purposes), this information is provided by the child’s parent or legal guardian — not by the child.

If we become aware that we have inadvertently collected personal information directly from a child under 13 without verified parental consent, we will take immediate steps to delete such information. If you believe a child under 13 has provided us with personal information directly, please contact us at support@nvos.ai.

9. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to certain legal exceptions.
  • Opt-Out of Communications: Unsubscribe from marketing emails or text STOP to opt out of SMS messages.
  • Data Portability: Request a portable copy of your data in a structured, commonly used format.
  • Restrict Processing: Request restriction of certain processing activities.
  • Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time.

To exercise any of these rights, please contact us at support@nvos.ai. We will respond within 30 days or as required by applicable law.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete, and the right to opt out of the sale or sharing of personal information. We do not sell personal information. To submit a request, contact us at support@nvos.ai.

11. International Data Transfers

Our Service is operated in the United States. If you are accessing the Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Service, you consent to such transfers.

12. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

13. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and assist in our marketing efforts. You may control cookies through your browser settings. Disabling certain cookies may limit the functionality of the Service.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised “Effective Date.” Your continued use of the Service after such changes constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

MASI, LLC
Email: support@nvos.ai
Website: nvos.ai